Brand Activation Formula 1 Miami

With a focused team, I designed a distinctive luxury brand activation for the highly anticipated Formula 1 Miami Grand Prix. This activation provided both public and private experiences within the vibrant Fanzone area, catering to attendees' preferences. The public section featured a well-crafted coffee bar where attendees could indulge in made-to-order espresso and cold brew beverages. Adjacent to it, a private area invited guests to relax, socialize, and enjoy the race from comfortable shaded resort-style seating, while also offering access to an exclusive coffee bar. Over the course of the grand prix weekend, the activation successfully served a significant number of participants, creating an unforgettable experience for all.

Assets produced: Media & graphic walls, signage, vinyl car graphics, menus, workstation graphic wraps, email & social media content, print ads, LED ribbon ads, lanyards, wristbands, and apparel.